Building Brand Value with Web 2.0 and SOA

I recently found a presentation online that I did last year at IBM Impact called Building Brand Value with Web 2.0 and SOA.

It goes through the history of some of the work that I've been doing over the last few years with a services oriented architecture and how we've been able to leverage the SOA towards building integrated websites with rich content.

The article doesn't read as well on paper as the presentation did at one point because it has been paraphrased from a transcript. Either way, hope you enjoy reading how one architectural paradigm can lead to other successful projects.